When was the last time you were able to request a song from your favorite artist? Or request the re-release of a capsule collection from your favorite designer? What about that book that you and 1 million other page-turning, obsessed readers believe should be made into a movie? When was the last time that you, as a consumer, felt empowered to bring such ideas to fruition? The answer is most likely never.

We believe the Creators who will own the future of commerce are those who understand that bringing loyal customers into the fold establishes lasting positive memories and deep neurological connections leading to brand affinity. These creators will enjoy a combination of network effects, reduced customer acquisition costs, and increased revenue unrivaled by any manufactured marketing campaign. Fanfundr democratizes the production and consumption of pop culture, enabling Consumers and Creators to engage in equitable dialogue around the experiences, content and products being introduced into the market.

Read the full FANFUNDR White Paper here.